1600 words MINIMUM (NOT including cover/reference pages or questions) Requirement is at least five scholarly articles, ONE maybe the

1600 words MINIMUM (NOT including cover/reference pages or questions) Requirement is at least five scholarly articles, ONE maybe the course textbook BELOW.

Textbook(s)

Ferrell, O.C., & Hartline, M. D. (2017). Marketing strategy: Text and cases (7th ed.) SouthWestern/Cengage Learning.

Unit 7 Complete

1. Use the graph below to answer the following questions:

a) At 200 units of the activity, marginal benefit is $__________ and marginal cost is $__________.

b) Adding the 200th unit of the activity causes net benefit to __________ (increase, decrease) by $__________.

c) At 700 units of the activity, marginal benefit is $__________ and marginal cost is $__________.

d) Subtracting the 700th unit of the activity causes net benefit to __________ (increase, decrease) by $__________.

e) The optimal level of the activity is __________units. At the optimal level of the activity, marginal benefit is $__________ and marginal cost is $__________.

2. Give an example from your own business-related experience of a situation in which a marginal analysis could be conducted. Explain how you would find and recommend the optimal level of activity for the situation.

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