Question) AC 1.2) Explain how organisations position themselves strategically in competitive labour markets.
Assess how the organisation can position themselves to be the employer of choice in the future.
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explain the importance of positioning a company strategically in a competitive labour market
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key activities to ensuring a strategic position of the company are
1)
Competitor Analysis
2)
Organisation Positioning ” as employer of choice”
3)
Employer Branding
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Main source Book: Human Resource Management: People and Organisations
edited by Stephen Taylor, Carol Woodhams
* Sources for employer branding:
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https://www.cipd.co.uk/knowledge/fundamentals/people/recruitment/brand-factsheet
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http://www.whatishumanresource.com/employer-brand
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https://www.talentlyft.com/en/blog/article/117/employer-branding-strategy-in-5-steps-infographic
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https://www.ere.net/9-steps-to-a-successful-employer-branding-strategy/
*Sources for employer of choice:
https://www.thebalancecareers.com/are-you-an-employer-of-choice-1918112
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