1) Before the launch of the Cayenne, what were porches main competitive advantages? 2) Put yourself in the shoes of Mr. Wredeking. Before launching the Cayennes, he probably drew a list of the pluses (possible advantages) 3) Who should decide on the meaning of a brand the company itself, or the customers? Said differently should Mr. Wredeking listen to the Rennlist brand community?
#PORSCHE #Case
