The Opportunity Analysis Project (OAP) allows students to leverage the many tools that they have learned so far in the course. During this assessment, student teams should pick an idea and use the time in class to determine whether or not their idea is a true opportunity that can be turned into a scalable enterprise. You will make a presentation and develop a corresponding written report on your analysis and learning from contacting users, customers, and partners.
This week, your internship assignment is with the company’s Guest Relations office. You have been asked to draft a letter to guests to address